Can Climate Change Awaken Ecological Consciousness? A Neuroethical Approach to Green Consumption
نویسندگان
چکیده
Climate change is a major threat to humanity and endangers our way of life. If critical mass consumers can consider the consequences daily consumption choices they make, we could hope for better future. From neuroethical viewpoint, examined how consumer’s ecological consciousness be awakened, leading eco-friendly consumption. This study used neuroscientific method event-related potentials (ERP) explore neural mechanisms underlying climate change. Both frontal N300 posterior P300 ERP components occur under conditions which representation consciousness. Consumers who exhibited simultaneous activation were more likely than those did not make product during tasks. Using these neurobehavioral findings, marketers promote based on
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ژورنال
عنوان ژورنال: Sustainability
سال: 2022
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su142215007